These items can even be sold in third-party marketplaces, such as the Steam community, so there is also financial win element to the boxes. Buying loot boxes with unknown values creates a gambling element, where the users are hoping to strike it lucky with a valuable item.

The structure of RNG loot boxes potentially triggers the same reward mechanisms experienced when winning games in UK or non GamStop casinos. How Gambling on Loot Boxes is Like Playing at Casinos Without GamStop The pricing of items is also not done in dollars or pounds, but V Bucks, so it removes some of the monetary anchoring that currencies have. This is another form of peer pressure and the products can be costly. The problem with this is that the players are usually teenagers, and they will want to have some upgrades to show-off to friends, rather than be the only player with the standard tools. Games such as Fortnite have become popular with young gamers and Fortnite skins are an example of in-game upgrades.